“It’s not practice that makes the difference – it’s perfect practice that does.” – Justin Irizarry

Justin Irizarry, CFO of OrthoNow is NOT the stereotypical CFO. His innovative ability to start the nation’s only franchised orthopedic urgent care center is supported by his belief that employees are the biggest asset on the balance sheet.

In this episode of The Pivotal Leader, Gina Trimarco interviews this dynamic entrepreneur, who started as an investment banker on Wall Street and was recently named CFO of the Year and 40 under 40 by the South Florida Business Journal. A Wharton MBA, he partnered with Dr. Alejandro Badia to create the OrthoNOW business model. The concept achieves the industry’s quadruple aim – lower cost, better outcomes, improved patient experiences and enhanced provider outcomes in the 42 billion dollar orthopedic care industry.

Podcast Topics Include:

• How OrthoNOW came to fruition

• Taking an idea to concept testing to franchise model

• Breaking the status quo in the patient care business model

• Taking advantage of market demand to change behavior for patient care

• Disrupting an industry where consumers aren’t the ones paying the for services rendered and providers don’t know what they’re getting paid for those services

• Creating good will that leads to referrals in an industry where a high percentage of customers don’t pay

• Attracting top talent by being interesting instead of hiring just to fill a position

• Creating a fun culture that impacts patients AND employees

• Raw vs Emotional Intelligence